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By Kershen Teo, founder and perfumer of Prosody London Paraben-free perfume is one of the fastest growing search terms in conscious fragrance — and one of the most misunderstood. If you have…

By Kershen Teo, founder and perfumer of Prosody London As a perfumer, I think of the pairing as contrast rather than camouflage: patchouli need not suppress jasmine. It frames the flower, letting…

By Kershen Teo, founder and perfumer of Prosody London Knowing how to tell if a perfume is natural is harder than it should be. The word “natural” on a perfume bottle means…

By Kershen Teo, Founder & Perfumer, Prosody London At a Glance — Quiet Luxury Perfume Brands 2026 Quiet luxury perfume is the scent equivalent of an unbranded cashmere coat: nobody across the…

Is Iso E Super safe? It is one of the most widely used synthetic ingredients in modern perfumery — and one of the least talked about. You won’t find it on many…

By Kershen Teo | Founder & Perfumer, Prosody London At a Glance — Hidden Chemicals in Perfume Most fragrance ingredients don’t appear on any label — the word “fragrance” or “parfum” legally…

Is clean perfume safe — or is it simply mainstream fragrance with better marketing? It is one of the most important questions a conscious fragrance buyer can ask, and the honest answer…

At a Glance Phthalate-free perfume appeals to fragrance buyers who prefer formulations without this family of chemicals. Certain phthalates have been used in fragrance as solvents or fixatives. Some have attracted scientific…

If you’ve ever Googled “does natural perfume last” before buying, you’re not alone. It’s one of the most common hesitations we hear. The short answer is yes — but it’s a more…