Natural perfume triggers stronger memories than synthetic fragrance — and the neuroscience explains exactly why. This is not a claim built on sentiment or marketing. It is a conclusion that follows from the anatomy of the human brain, the molecular composition of botanical ingredients, and the way the olfactory system evolved. As a perfumer who […]
The best natural spring perfumes for 2026 smell like something that actually exists. A flower that blooms, a blossom that opens for three weeks and then disappears. That difference — between a botanical fragrance and a synthetic one — is never more apparent than in spring, when the originals are in full bloom and any […]
Can room scent improve memory? I have spent a lot of time thinking about what scent does to a room. As a perfumer, that question is almost always aesthetic — which accord lifts a space, which note lingers on a cold morning. But a study published in Frontiers in Neuroscience in 2023 made me think […]
By Kershen Teo, founder and perfumer of Prosody London. Perfume for memory is not a wellness trend. It is neuroscience — and the evidence behind it is more extraordinary than almost anyone in the fragrance world has noticed. In July 2023, researchers at the University of California Irvine published a peer-reviewed study in Frontiers in […]
By Kershen Teo, founder and perfumer of Prosody London. Perfume for anxiety is a phrase that would have seemed implausible to most clinicians a decade ago. It no longer does. Anxiety is the most prevalent psychiatric condition in the world — and botanical fragrance now has a growing, genuinely credible evidence base as a complementary […]
Perfume that attracts happiness is not a marketing claim. It is a neurological event. When you inhale a botanical perfume, aromatic molecules travel from the olfactory system directly to the limbic brain — the region governing emotion, memory and mood. What happens next is not poetic licence. It is measurable biochemistry. Inhalation of essential oils […]
By Kershen Teo, founder and natural perfumer of Prosody London Organic perfume is one of the most searched and least understood terms in fragrance. Walk into any department store and you will find bottles claiming to be natural, organic, clean, botanical, and non-toxic — sometimes all at once. Most of these claims are unregulated, inconsistently […]
By Kershen Teo, founder and perfumer of Prosody London As a natural perfumer, I have spent over a decade explaining to clients that the most concerning ingredient in their perfume isn’t something listed on the label — it’s what hides behind a single word: “fragrance.” In conventional perfumery, “fragrance” or “parfum” is a legal designation […]
By Kershen Teo, founder and perfumer of Prosody London Paraben-free perfume is one of the fastest growing search terms in conscious fragrance — and one of the most misunderstood. If you have spent any time reading cosmetics labels, you will have noticed the clean beauty industry’s fixation on paraben-free products. Skincare, shampoo, moisturiser — all […]
By Kershen Teo, founder and perfumer of Prosody London Jasmine perfume for men is one of the most searched fragrance categories online — and one of the most misleading. Jasmine is simultaneously one of the most ancient aphrodisiacs in human history and one of the most commonly faked materials in modern fragrance. The jasmine in […]
By Kershen Teo, founder and perfumer of Prosody London Knowing how to tell if a perfume is natural is harder than it should be. The word “natural” on a perfume bottle means almost nothing — there is no legal definition in the UK or EU, and any brand can use the term regardless of what […]
By Kershen Teo, Founder & Perfumer, Prosody London Quiet luxury perfume is not a trend. It is a correction. For two decades, the prestige perfume market rewarded volume — the loudest projection, the most aggressive sillage, the scent that preceded you into a room and lingered after you left. That era is ending. In 2026, […]