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Natural perfume triggers stronger memories than synthetic fragrance — and the neuroscience explains exactly why. This is not a claim built on sentiment or marketing. It is a conclusion that follows from…

The best natural spring perfumes for 2026 smell like something that actually exists. A flower that blooms, a blossom that opens for three weeks and then disappears. That difference — between a…

Can room scent improve memory? I have spent a lot of time thinking about what scent does to a room. As a perfumer, that question is almost always aesthetic — which accord…

By Kershen Teo, founder and perfumer of Prosody London. Perfume for memory is not a wellness trend. It is neuroscience — and the evidence behind it is more extraordinary than almost anyone…

By Kershen Teo, founder and perfumer of Prosody London. Perfume for anxiety is a phrase that would have seemed implausible to most clinicians a decade ago. It no longer does. Anxiety is…

Perfume that attracts happiness is not a marketing claim. It is a neurological event. When you inhale a botanical perfume, aromatic molecules travel from the olfactory system directly to the limbic brain…

By Kershen Teo, founder and natural perfumer of Prosody London Organic perfume is one of the most searched and least understood terms in fragrance. Walk into any department store and you will…

By Kershen Teo, founder and perfumer of Prosody London As a natural perfumer, I have spent over a decade explaining to clients that the most concerning ingredient in their perfume isn’t something…

By Kershen Teo, founder and perfumer of Prosody London Paraben-free perfume is one of the fastest growing search terms in conscious fragrance — and one of the most misunderstood. If you have…