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By Kershen Teo | Founder & Perfumer, Prosody London Creed Aventus is the fragrance that changed the conversation about men’s perfumery. Launched in 2010, it arrived at a...
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By Kershen Teo | Founder & Perfumer, Prosody London Dior Sauvage is the most worn cologne on earth. If you are looking for a natural alternative to Sauvage — one that captures…
There are fragrances you wear. And then there is the fragrance that is entirely, irrevocably yours. The Prosody Bespoke Experience is a bespoke perfume commission conceived by a working perfumer — a…
By Kershen Teo, Founder and Perfumer, Prosody London Most powdery perfumes last because of synthetic musks — compounds that carry real questions about hormonal health and environmental persistence. At Prosody London I…
Natural perfume triggers stronger memories than synthetic fragrance — and the neuroscience explains exactly why. This is not a claim built on sentiment or marketing. It is a conclusion that follows from…
The best natural spring perfumes for 2026 smell like something that actually exists. A flower that blooms, a blossom that opens for three weeks and then disappears. That difference — between a…
Can room scent improve memory? I have spent a lot of time thinking about what scent does to a room. As a perfumer, that question is almost always aesthetic — which accord…
By Kershen Teo, founder and perfumer of Prosody London. Perfume for memory is not a wellness trend. It is neuroscience — and the evidence behind it is more extraordinary than almost anyone…
By Kershen Teo, founder and perfumer of Prosody London. Perfume for anxiety is a phrase that would have seemed implausible to most clinicians a decade ago. It no longer does. Anxiety is…
Perfume that attracts happiness is not a marketing claim. It is a neurological event. When you inhale a botanical perfume, aromatic molecules travel from the olfactory system directly to the limbic brain…
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